The story behind our support of CALM
We founded 10to2 with community at its core. Sure, our shared love of watches brings us together, but it became clear that if we were going to champion transparency in our competitions and content, we also needed to be transparent about the things that matter most. And that’s where CALM comes in.
Mental health – especially men’s mental health – is an issue that hits close to home for our team, our community, and no doubt many of you reading this. If you’re unaware, CALM is one of the UK’s leading suicide prevention organisations, tackling the crisis head-on with practical, immediate support. They run a free, confidential helpline and live chat, answering over 28,000 calls and chats every single month.
Their focus is particularly urgent when you consider that suicide is the biggest killer of men under 50 in the UK. That stat stopped us in our tracks.
How we support CALM at 10to2
We didn’t want our support to be a once-a-year fundraiser, nor a box-ticking exercise. From day one of 10to2, we committed ourselves to supporting CALM (Campaign Against Living Miserably) as our core charity.
Here’s what that looks like:
- 10% of every competition’s profit goes directly to CALM
- CALM is and will be front and centre at all our in-person and virtual community events
- We run special competitions where 100% of proceeds go to CALM
And speaking of those special competitions…
Win a Swatch x Omega MoonSwatch & help us hit £1000 for CALM
Right now, we’re running our second charity watch competition, and every pound raised goes to CALM. The prize? A brand new rare Swatch x Omega Mission to the Moonphase – Full Moon Snoopy.
Our aim is to raise £1000 from this single competition. The cost to enter? Just a couple of pounds.
In January this year, we ran our first CALM charity competition and raised £1200. That’s nearly 100 calls that the 10to2 community funded – potentially 100 lifesaving calls – that’s huge!
Please note: This competition ends on the 10th August 2025
What CALM does – and why it matters
Let’s take a moment to talk about the life-saving work CALM does in more detail.
CALM’s services include:
- Free, confidential helpline and webchat available 5pm to midnight
- Support for anyone struggling, not just those with diagnosed mental illness
- Bereavement services and resources for those impacted by suicide
- Powerful campaigns that resonate and impression like Project 84
In a world of buzzwords and vague mission statements, CALM is refreshingly direct. They want to reduce suicide, and by being part of the 10to2 community, you’re supporting them on that mission.
Join us in turning time into action
So here’s the ask. If you’re part of our 10to2 community – or even if you’re new to all of this – take a minute to check out the monumental work CALM do. When you see one of our dedicated CALM charity competitions, please support it and help share it, and together we can make an impact.
