10to2 is a community born out of a deep passion for luxury watches. Founded by a group of watch enthusiasts, our journey began with casual meetups where we’d share our love for all things watches – discussing the latest models, exploring new brands, and even lending each other watches to experience.
From these beginnings, we set out to create something bigger. A place to bring together a community of people who share the same passion for watches that we do. Whether you’ve been collecting for decades or you’re just discovering why “10 to 2” is when a watch looks its best, 10to2 is a place to connect, discover, and experience exceptional timepieces that once felt out of reach.
Meet the team
Behind 10to2 is a small, passionate team of watch enthusiasts – each bringing their own taste, perspective and love of watches to the platform.
George Wadsley
Managing Director
A self-claimed watch obsessive and the undisputed mastermind when it comes to all things horology. If your local pub quiz has a watch round, George is the man. His dream watch? A Rolex Explorer II – white dial, of course.
Darren Eadie
Community & Partnerships
You’ll recognise Darren as the face of 10to2 (or from the football pitch) – interviewing guests, chatting with winners, and speaking with the community. His ultimate grail watch would be a Audemars Piguet Piece Unique…even if he admits it’s a long shot.
Mark Garner
Chairman
The steady hand behind the scenes, supporting the 10to2 team. Mark is a proud Panerista at heart – though he’s been enjoying the variety of exceptional watches coming through the 10to2 site lately.
Steve Ellis
Marketing
Responsible for keeping the community in the loop on competitions and bringing exclusive stories to the Journal. With a creative background, Steve is drawn to watches with neat accents of colour, such as the Omega Speedmaster Pilot or the TAG Skipper.
Luxury watch competitions
Our weekly luxury watch competitions give our community the chance to win incredible watches for a fraction of their price.
From globally recognised icons like Rolex, Omega, and Cartier to exciting independent and emerging brands, every competition is built around transparency, fairness, and trust. There are no extensions, no hidden clauses, and no shifting goalposts – every draw closes exactly when we say it will, regardless of ticket sales.
For as little as £1, members of our community have already won watches worth tens of thousands of pounds. Every competition displays a live ticket count and clear closing date, so you always know exactly where you stand.
Exclusive watch content
10to2 is about far more than competitions. The 10to2 Journal is our editorial home for original, in-depth watch content, created by enthusiasts who genuinely live and breathe horology.
You’ll find:
- Expert reviews of iconic and emerging models
- Deep dives into brand heritage, innovation, and design
- Interviews with figures from across the watch world – from designers and collectors to public figures and celebrities
- Buying guides for first-time buyers and seasoned collectors alike
- Spotlights on independent brands pushing boundaries
Whether you’re curious about movements or debating your next case material, our content is designed to fuel your passion.
