They say great watches need great stories, and Farer’s begins with four individuals and a shared obsession with adventure. Founded in 2015 by Stuart Finlayson, Jono Holt, Paul Sweetenham and Ben Lewin, the British brand set out to create timepieces that were premium, echoing the golden era of exploration while remaining accessible to modern enthusiasts. With a studio nestled in London and production firmly rooted in the Swiss watchmaking heartlands, Farer have pulled off a perfect blend: striking design with serious horology, all wrapped up in a distinctly British spirit – the end result? A proper daily wear for your collection.
The Farer range
Here’s where things get exciting. Farer isn’t content with sticking to a handful of styles or watch types. They’ve built out an impressively broad range, each collection with its own character, while staying true to that colourful, contemporary identity.
As we right this, they have a total of 16 different watches, let’s have a look at some of our favorites.
Farer GMT
A fitting place to start is with their GMT collection, and the Lander IV 39.5mm in particular. Farer call it a quintessential Farer watch, and it’s easy to see why. The orange GMT hand pops brilliantly against the sea green sunburst dial, while tasteful details like the second hand topped with the Farer logo add a touch of charm. It’s a showcase of their design ethos of fusing classic with contemporary, and It’s available directly from Farer for £1,275.
Farer Chrono-Sport
For something with a little more attitude, the Chrono-Sport collection shows Farer flexing their design muscles. The chronographs strike a balance between vintage motorsport charm and modern practicality, with bold colourways and crisp dial layouts that make timing laps – or just your morning coffee – a pleasure. The 41mm case houses a Sellita SW510M b movement with a solid 62-hour power reserve.
At £1,775, the Chronograph Sport feels like a serious tool watch wrapped in a playful British aesthetic. Whether you go for the punchy Bernina or attracted to the racing green of the Moritz, there’s no denying these are built to stand out – and stand up to daily wear.
Farer Lissom
A shift to their dressier side brings us to the Lissom, a slim 8.1mm hand-wound watch that’s every bit as refined as its name suggests. Farer describe it as the ultimate expression of their less-is-more philosophy, and it’s hard to argue. The design is clean yet characterful, with a soft silver dial framed by a polished steel case that slips effortlessly under a cuff.
Priced at £1,095, the Lissom is an understated companion that feels equally at home in a boardroom or at a weekend wedding – proof that Farer can do elegance without losing their adventurous streak.
Farer World Timer
If globetrotting is on your agenda, the Farer World Timer deserves a spot on your wrist. This 39mm automatic brings international timekeeping into sharp focus with a rotating 24-hour inner bezel and a world cities ring that lets you track multiple time zones at a glance. True to Farer’s design DNA, it blends functionality with flair – the colourful typography and vibrant accents turn what could be a technical tool into a genuine conversation starter.
Whether you’re navigating meetings across continents or just daydreaming about your next adventure, the World Timer’s distinctive layout ensures you’re never out of step with the wider world. Priced at £1,495, it’s a serious piece of kit for travellers and desk pilots alike.
Farer Pilot
The Farer Pilot collection takes the classic aviation watch formula and gives it a distinctly British twist. With a 39.5mm case, bold oversized numerals, and generously lumed hands, legibility is front and centre – as any good pilot’s watch should be. But Farer adds their signature character through playful dial colours and subtle design flourishes, proving that tool watches don’t have to be utilitarian to the point of boredom – our favourite? Probably the Bradfield Blue, with its striking blue and pink colour scheme.
At £825 (£845 for the Cayley Verde model), it’s an approachable entry point into Farer’s world – perfect for those who appreciate aviation heritage but still want a splash of colour on their wrist.
Farer Cushion Case
This collection leans more refined in colour, offering a calmer, more understated aesthetic that still carries the brand’s playful DNA. The Lethbridge Gold is probably the wild card in Farer’s line-up, though not for being out there – quite the opposite. With its distinctive 38.5mm cushion-shaped case, the silhouette recalls mid-century sports watches of the 60s and 70s. The Farer Cushion Case collection is available in 7 models, all at £1,045.
Beneath the colours – the Swiss heart of a Farer
Farer builds its watches around reliable Swiss automatic and manual movements, such as Sellita and Le Joux-Perret, with the Sellita range featuring prominently. These are robust, easily serviceable calibres – perfect for collectors who expect both performance and longevity from their daily wearers. Every Farer watch comes with a five-year guarantee on the movement, giving you peace of mind that if anything goes wrong, they’ll repair or replace it within that time frame. If you’re curious about Sellita and what makes their movements tick (literally), Farer has a great Journal article that’s well worth a read here.
Theatrical debuts – a moment in the spotlight for each release
Farer doesn’t do quiet launches. Instead, they take each new release back to the environments that inspired it, bringing the story full circle in a way few brands dare to attempt.
Take the launch of their Chronograph Sport, for instance. Rather than a few social posts and just slipping it quietly into their lineup, Farer tore into life on the hairpins of the Bernina Pass. For its debut, the brand headed to the Bernina Gran Turismo, a vintage motorsport spectacle where pre-war Bugattis and classic 911s tackle Alpine tarmac against jaw-dropping scenery. Rather than a sterile showroom unveiling, Farer strapped prototypes onto the wrists of drivers mid-race, road-testing their bi-compax chronos in the most literal sense. Amidst roaring engines and petrol fumes, the chronograph felt right at home with its vintage-inspired 39mm case, tactile hand-wound Sellita movement, and colourways that nod to 60s gentleman racers.
When Farer introduced their GMT Bezel collection, they did so with a sense of place as precise as the watches themselves. The launch took over Greenwich, London – the spiritual home of timekeeping – where the Prime Meridian slices the globe into east and west. Against this historic backdrop, the new GMTs, with their bold rotating bezels and vibrant colour palettes, felt like a modern ode to travel and exploration.
If you’ve got five minutes and a cup of tea, it’s well worth exploring the adventures and storytelling launches Farer captures in their Journal – it’s a rabbit hole you’ll enjoy disappearing down.
Cutting out the middleman – buying a Farer
Farer has kept things refreshingly simple when it comes to buying one off their watches. Every timepiece is sold exclusively through their website, giving customers direct access to fair pricing without the usual middleman mark-ups inflating the RRP. There’s no jostling with authorised dealers, no hunting for elusive discounts, and no risk of overpaying today only to see a flash sale pop up tomorrow. Farer doesn’t do discounts – not because they’re being stubborn, but because they believe their watches are priced competitively from the outset. It’s an approach that removes the dreaded buyer’s remorse and gives you the confidence to pull the trigger when the time feels right.
For those who prefer a more tactile experience, Farer also has a showroom near Ascot. Here you can book an appointment to view the entire range, try out different case sizes and colourways, and even swap between their array of strap options until you find your perfect pairing. Set in a relaxing countryside location, the showroom is a welcome retreat from the usual hustle and bustle. It’s a place where you can take your time, enjoy the surroundings, and focus on finding the Farer that fits your wrist – and your personality – without distraction of the city noise.
Final thoughts
Farer might be a relatively young brand, but in less than a decade, they’ve established themselves as a leading British watch brand. They’ve brought colour, joy, and their sense of adventure, without ever skimping on build quality.
Whether you’re after a GMT wrist watch that makes you wrist pop with style, a sporty Farer Aquamatic for them holiday dives, or a Farer World Timer to track far-flung travels in sophisticated style, there’s a model that’ll fit your mood, wrist, and collection.
