
January has a habit of creeping up on us. The decorations come down, we’re back to work and the weather is on the tad cold side! Suddenly the optimism of a new year can feel a bit thin on the ground. It’s no secret that this time of year can be tough on mental health, and for many people, it’s when things quietly feel at their hardest.
This January, we wanted to do something positive in this testing time – introducing Through the January Blues, a month-long charity competition series in support of CALM (Campaign Against Living Miserably).
Running throughout January, the initiative brings together four weekly competitions, with 100 percent of all proceeds donated directly to CALM. With 10to2 covering all processing and platform fees, every pound of every ticket entered goes straight towards funding life-saving mental health support at a time when it’s needed most.
Four weeks, four prizes, one vital cause
Through the January Blues is a series of four weekly charity competitions, with a new prize launching every Monday throughout January, kicking off on the 5th January, ending on the 31st January.
Week one:
Week one offered the chance to win an Omega x Swatch MoonSwatch Mission on Earth Lava, one of the most talked-about and popular watch collaborations of recent years. It’s a piece that has brought huge numbers of people into the hobby and continues to be a genuine crowd-pleaser.
Week two:
Week two was for the collectable 50th Anniversary Casio Ring Watch. Released to celebrate five decades of innovation, it shrinks the brand’s iconic digital watch down to a wearable ring – retaining all the functionality you’d expect such as a digital display, LED illumination, and stopwatch functionality.
Week three is live:
For week three, you could win an Apple Watch SE 3. It delivers powerful everyday health, fitness, and connectivity features in a sleek 40mm aluminium case. Its bright Retina OLED display makes everything easy to view at a glance, while advanced health tools include high and low heart rate notifications, sleep tracking, and the Vitals app, which monitors heart rate, respiratory rate, wrist temperature, and sleep duration. With built-in GPS, 50m water resistance, and up to 18 hours of battery life, it’s designed to keep up with you from morning workouts to everyday life.
Week four:
Week four’s prize will be revealed at the start of the week, so keep your eyes peeled on the website and our Instagram and Facebook pages.
Building on a year of impact
Since launching in November 2024, 10to2 has made mental health support a core part of its mission. Over the past 12 months alone, the 10to2 Community has already raised £2,200 for CALM, and Through the January Blues has been introduced to build on that momentum, and continue to raise much needed awareness during a particularly challenging time of year.
How to get involved
Supporting is straightforward. Head to the Competitions page, where you’ll find the week’s charity competition. New competitions will launch every Monday throughout January, giving plenty of opportunities to get involved.
If you’d like to learn more about CALM and the vital, life-saving support they provide, you can visit thecalmzone.net, where you’ll find information on their helplines, digital services and ongoing work across the UK.



